At John Laverty Opticians we take your privacy very seriously and will only use your personal information to administer for your optical care records and to provide the products and services you have requested from us. Our commitment to provide the highest level of service and we will only use your data to directly communicate to you and to deliver the best and relevant ongoing optical care. The policy gives detailed information on when, how and why we collect your personal information and how we use it.
Do we collect your information:
We obtain information about you when you first register with us, in addition to your personal information we are further required to collect details such as your health and medical information. Any information we may receive from any health care professionals (GP’s, Hospitals, Consultants and any other associates) will also be added to your optical records to ensure accurate medical history and on-going care for you.
What type of information is collected from you:
The personal information we collect will include your name, address, telephone number, email address, GP medical details, and information regarding any NHS requirements. Any purchase of a product or service from us may be collected via credit/debit card. Your payment card information is not held by us, it is collected by a card payments processor who specialises in the secure capture and processing of credit/debit card transactions.
Why we need certain information:
Your Name and Contact Details
To provide eyecare services we are required by law and the Opticians Act governed by the General Optical Service.
To send you messages relating to your order by text or email, to contact you and remind you of appointments, to let you know when your order is ready or if there is a delay. This forms part of our contact with you.
Fraud prevention and detection. To ensure that we have taken steps to safeguard fraudulent transactions or prevent NHS fraud.
Your Date of Birth
We are required to record your date of birth to allow us to base our optical results on your age.
Your Payment details
We use this information to take payment from you and provide refunds. This forms part of our contract with you.
We use this information for fraud prevention and detection.
If you purchase a product from us your card information is not held by us, it is collected by a third- party card payments processor who specialises in the secure and processing of credit/debit card transactions and is PCI compliant.
How we will use your information:
Any information we collect from you is only used to provide you with the best, appropriate and comprehensive services and products. We will communicate with you on any future recalls, appointments, feedback and any details on relevant products, services or information that would be of interest for your optical care.
How, when and why we may share your personal information.
When necessary we may need to disclose your information to the NHS, GP’s or any health care professional. If required under any fraud prevention, criminal activity or insurance directly associated to you. It will be necessary to pass on your personal information should the business be partially or wholly transferred to a third party or the business is acquired or sold as a transferred asset.
How to stop marketing messages:
You can stop receiving marketing messages from us at any time. You can also send an email to us on email@example.com
You can do this by clicking “unsubscribe” from any marketing email you receive from us.
Please be advised that once your request has been received it might take a few days for all our systems to be updated so you may still get a few messages while we update your details.
Keeping your information
We’ll hold on to your information for as long as you have an account with us, or as long as is needed to be able to provide the services to you, or in the case you make contact with our customer service team. Also, if reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions.
You have many rights relating to your personal information:
You have the right to be informed about how your personal information is being used by us.
You have the right to access the personal information we hold about you.
You have the right to request the correction of inaccurate information we hold about you.
You have the right to request that we delete your data, stop processing it or collecting it in some instances.
You have the right to stop direct marketing messages. You can contact us by email to click on “unsubscribe” on any marketing emails to do this.